Use environmentally friendly cleaning products, and toilet paper and paper towel made from recycled material. Companies like Bamboo and Who Gives a Crap provide ethical products.
You can be thoughtful with your cancellation terms. The big holiday let agencies don't offer a refund if a member of the guest’s family passes away, but that doesn't mean you can't. You can always be more generous with guests than is legally required. There is no limit to how kind you can be.
Use a local company for your changeovers and cleaning - and maybe pay them more than the going rate. Having happy employees who feel valued are more likely to keep your property in great condition ready for your next guests.
You could consider putting a litter picking set in your property. Obviously not mandatory, but you might find yourself with responsible guests who if they happen to be going to the beach will be happy to pick up washed up rubbish while they're there. It's all of our responsibility to keep the planet clean.
If you offer a hamper, fill it with locally sourced ingredients, and consider catering for other diets.
You could give away a stay at your property to a charity - either as a gift for an auction, or a week's stay for a family in need. From your 52 weeks of owning that property, giving just 1 week away could make a huge difference to a family who need a break, and a very minimal impact to you.
You could also donate some of your profits to charity. You've worked hard and are lucky enough to own a second property, and a great way to give something back would be to donate a portion of your revenue to a charity close to your heart.
With the rising cost of living, not everyone in the UK can afford to holiday abroad, or even stay in the UK at hotels, especially if they're a family. Self-catering accommodation is a great way for families to stay in the UK, enjoy some well earned time away from home, and contribute to the local economy. And by providing good value holidays you're more likely to keep your calendar full.
Be genuinely dog friendly (not just dog accepting). Saying you welcome well behaved dogs at your property but they have to stay downstairs and they're not allowed on the furniture - it's unrealistic and not friendly! Instead actually welcome dogs, advise guests they can get on the furniture, as we all know they're going to do it anyway. But guests travelling with their dogs will love to know they can enjoy a stress-free holiday.